Friday, February 10, 2017

Facebook Advertisement Versus Google AdWords

Which is the best for you? This is a going more important, when your budget is limited. What you think, which one will give desire result? I think question is not an easy. It depends on several factors and here we are going to discuss on same. Both have some specialty qualities. We need to better understand first then go for choose among them.

FaceBook Advertisement versus Google Ads

Best Online Advertisement Platform


#1 Reach of Internet Users

Google - 2.6 Billion
Facebook - 1.28 Billion

Google - Potential Reach 43.8%
Facebook - 90% of All Users

#2 What You Can Target?

Google - 

Location - Country, State and City
Demography - Age and Gender
Language - By Language Priority
Keywords - Target Phrase
Negative Keywords - Exclude Phrases

Facebook -

Location - Country, State and City
Demography - Age and Gender
LookALike - Current Fans
Behavior - Page Like
Interest - Based on Interest and Hobbies


#3 Mobile Advertisement

Google - 46.8% Revenue Comes from Mobile Advertisement
Facebook - 21.7% Revenue Comes from Mobile Devices

#4 Return on Investment (ROI)

Google 

CPC - Under $1
CPM - $0.80 to $1
CTR - 0.027% to 0.9%

Conversation Rate - 1 to 2%

Facebook

CPC - $0.35 to $5
CPM - $2.75
CTR - 2%

Conversation Rate - 2.35%

So what about the who is best among Facebook Advertisement and Google Adwords.

Facebook Advertisement for BRAND AWARENESS AND LEAD GENERATION 

and

Google Adwords for IMMEDIATE SALE

Hope, now you can choose which one is best for you.


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Location: United States

3 comments:

  1. Hi Dheeraj - great breakdown. Would you mind sharing your sources for the stats?

    Thanks!

    ~ Jenn

    ReplyDelete
  2. They are both useful, depending on the campaign objectives and TA. They are even both great together

    ReplyDelete